VAULT: from Startup to Acquisition in 17 Months

VAULT was a mobile accessory OEM with all the ingredients for success. However, the company needed a trusted advisor to help it focus, build, and exit. This is where Tracey came in. As an experienced advisor, Tracey provided strategic planning, market analysis, and go-to-market guidance to VAULT. Her services helped VAULT build an informed go-to-market strategy, design the organization to support growth, and deliver measurable financial results.

Results: $60M in pipeline | 20% YOY growth | ACQUIRED

One of the pivotal needs centered around building an effective Sales organization focused on high-value verticals and targets. Tracey’s meticulously crafted strategic approach helped VAULT significantly increase industry visibility with an impressive lead flow and resulted in over $60M in pipeline, converting to 20% year-over-year growth. The strategic initiative was launched in September of 2021, and in February of 2023 (17-month cycle), VAULT was acquired, showcasing the effectiveness and confidence in its business strategy.

"Guiding VAULT through strategic planning and market analysis, we developed an informed and validated strategy and tactical plan within 90 days. This approach gave us a crystal clear understanding of the core business performance and surfaced hidden areas of opportunity. We clarified what was happening in both internal and external environments. Our go-to-market strategy built a $60M pipeline, growing 100% month-over-month within two quarters and achieving a 20% annual growth rate, leading to a successful acquisition in 17 months."

- Tracey Lande, Catalyst & Co.

Tracey's expertise and guidance were instrumental in VAULT's success. Her ability to identify the key areas for improvement, develop a clear strategy, and execute it effectively helped VAULT achieve its acquisition goal. By working closely with VAULT, Tracey built a strong foundation for growth and success.

To learn more about VAULT and its journey, visit its website.